Praise for Data & AI Imperative "In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI."
-JOE REIS, Best-selling Author of Fundamentals of Data Engineering and Data Practitioner "Imagine standing at the crossroads of technology and growth, where every decision is underpinned by the silent yet powerful pulse of AI. Lillian Pierson's Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape. Pierson deftly walks us through this landscape, illustrating how data-driven strategies transcend mere practicality to become truly transformative forces. A must-read for anyone in marketing looking to use data and AI to drive product-led growth."
-MADHUKAR KUMAR, CMO, SingleStore(TM), Named 'Leading CMO to Watch in 2024' by USA TODAY "This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds. With concrete examples, illustrations, and exceptional details, this is a resource I wish I'd had when starting to work on Fortune 500 AI product deployments."
-DR. JOAN PALMITER BAJOREK, Founder, Clarity AI & Author of Your AI Roadmap (Wiley 2025) "Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century."
- ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, Author of The Pricing Roadmap & Managing Partner, Willingness To Pay "Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company."
-KIRK BORNE, PH. D. , Founder and Owner, Data Leadership Group LLC
Inhaltsverzeichnis
Acknowledgments ix
About the Author xi
Introduction xiii
Part I The Data & AI Advantage in Modern Business 1
Chapter 1 Leveling the Playing Field with Data and AI 3
Chapter 2 Introduction to Data Strategy 17
Chapter 3 Types of Data-Intensive Use Cases Based on Business Objectives 32
Chapter 4 Data- and AI-Driven Product-Led Growth 49
Chapter 5 Amplifying Growth Marketing Outcomes with Data and AI 66
Chapter 6 Validating Product-Market Fit for Commercial Data and AI Products and Services 83
Part II The Data & AI Trifecta: Ethical Considerations, Deployment Tactics, and Competitive Analysis 105
Chapter 7 Complying with Regulatory and Ethical Standards 107
Chapter 8 Practical Tactics for Successful AI Deployments 121
Part III The Technical Foundation for Growth 139
Chapter 9 Surveying Your Industry and Organization 141
Chapter 10 Perform a Technical Assessment 160
Chapter 11 Stakeholder Engagement and Data Literacy 176
Chapter 12 Assessing Your Current State Organization 193
Chapter 13 Assessing Your Current State AI Ethics and Data Privacy 215
Part IV Formulating and Implementing an AI Strategy 235
Chapter 14 Selecting and Scoping a Winning Use Case 237
Chapter 15 Evaluating All Relevant Resources 249
Chapter 16 Data Strategy Recommendations for Reaching Future State Goals 277
Chapter 17 Finalizing Your Strategic Plan 299
Index 320
