Customers are people. They have trouble understanding their own problems. And even if they think they understand their problems, they often can't describe the solutions they seek. Of course, many times they often don't know they had a problem or that they desired a solution, until they see or possess it. This book takes the challenge of developing customer understanding head on by providing a fresh perspective on how to use a variety of games with customers to develop the understanding that forms the foundation of innovation. Innovation Games is organized in two parts. The first describes each of the twelve games. The second provides sample processes and templates to help the reader organize their team, plan and run a game, and incorporate the results into their product development plans. The exercises described in this book provide a unique and fun approach to a problem that has plagued product developers and managers for many years: how to identify a customer's thoughts and behaviors in order to ensure your product is solving the right problems.
Inhaltsverzeichnis
About the Author xix
Foreword xxi
Preface xxiii
Acknowledgments xxix
Part One: The Why and the How of Innovation Games 1
Part Two: The Games 47
Prune the Product Tree 48
Remember the Future 56
Spider Web 62
Product Box 68
Buy a Feature 76
Start Your Day 84
Show and Tell 92
Me and My Shadow 96
Give Them a Hot Tub 102
The Apprentice 106
20/20 Vision 110
Speed Boat 118
Part Three: Tools and Templates 127
Conclusion 151
Index 153
