Brand Success

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal,
Brand Success
applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts,
Brand Success
is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.