From one of President Barack Obama's longest-serving speechwriters comes a comprehensive guide to writing and delivering your next great speech.
Few world leaders in the modern era are as revered for their communication skills as Barack Obama. But how does an ordinary person develop those skills, and find their voice? In Say It Well, former Obama speechwriter Terry Szuplat reveals the tips and tricks he's learned from not only the 44th president, but also ordinary citizens standing up for their convictions and making a difference in their communities. Filled with inspirational stories and unparalleled expertise, Say It Well will equip you with:
· Inspiration for overcoming fear of public speaking
· Best practices for using Artificial Intelligence in speech preparation
· Effective ways to open a speech
· Framing techniques to make your arguments more persuasive
· A deeper understanding of how to motivate your audience to take action
· Tricks for polishing your speech for maximum memorableness
· The only way to end a speech
With wit and kindness, Szuplat reveals the public speaking secrets of the world's best speechwriters and includes never-before-heard insights from President Obama on public speaking. Whether you've never spoken in public before, or given a thousand speeches, this book will become your go-to resource for every speaking occasion.
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