Jerry Acuff is CEO of Delta Point, Inc., a Scottsdale,
Arizona-based consultancy that helps market-leading companies
find new and innovative ways to market products. Over the last
fifteen years, he has spoken and consulted extensively on the
issues of sales excellence, change leadership, and customer-focused
organizations. A graduate of the Virginia Military Institute, he
has also served as Executive in Residence at the Amos Tuck School
of Business at Dartmouth College.
Wally Wood is a professional writer and the former editor
of two business magazines and an international marketing
newsletter.