Fantastic

GOOD JUST ISN'T ENOUGH. BE FANTASTIC

Good is just average. Who wants to just be 'good'
anymore?

Most people are good, and you can't afford to be just the
same as everyone else. Would you want to employ someone who is just
good at their job? Would you buy a product that's just
average? Nowadays everything needs to be better. To stand out in
business and in life you have to be fantastic.

Alan Austin-Smith knows how to get there and he's developed
the 'Fantastic theory' to show us all how. Fantastic
people share seven characteristics. Passionate; Creative;
Delighting people; Performers; Alive Inside; Always Learning; Have
Fun. How many do you have?

Make it all of them. Push your business to shine. Make it
fantastic!

* A full-colour, highly visual book with real impact in
motivating you to be Fantastic! in all that you do

* Straightforward advice that anyone can apply in their work
or life, or in running their own business

* Covers perennial selling topics such as motivation,
confidence, creativity and communication