Francesca Gino is an award-winning researcher and tenured professor at Harvard Business School. Her consulting and speaking clients include Akamai, Bacardi, Disney, Ferrari, Google, Goldman Sachs, Intuit, Walmart, and the U. S. Air Force, Army, and Navy. She has been honored as one of the world's Top 40 Business Professors under 40 and one of the world's 50 most influential management thinkers. Her work has been featured on CNN and NPR, as well as in the Economist, New York Times, and Psychology Today.