A landmark book about how we form habits, and how you can make positive changes in your own life
'If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits, and her lively writing busts myths and builds evidence about what actually helps with making behaviour changes that last.'
Adam Grant, author of Originals and co-author of Option B
'Fascinating and fun, this book will change a lot of lives. So much of human behaviour is habitual - sometimes for better, sometimes for worse. Wood brings state-of-the-art social science into contact with the most pressing issues in daily life. She's a tremendous guide.'
Cass Sunstein, co-author of Nudge
'No one has studied how habits form and influence behaviour better than Wendy Wood. More importantly for readers, no one has done a better job of showing how to change negative habits into powerful, helpful versions.'
Robert B. Cialdini, author of Influence
Inhaltsverzeichnis
Unit - Part I: How We Really Are Chapter - 1: Persistence and Change Chapter - 2: The Depths Beneath Chapter - 3: Introducing Your Second Self Chapter - 4: What About Knowledge? Chapter - 5: What About Self Control? Unit - Part II: The Three Bases of Habit Formation Chapter - 6: Context Chapter - 7: Repetition Chapter - 8: Reward Chapter - 9: Consistency is for Closers Chapter - 10: Total Control Unit - Part III: Special Cases, Big opportunities, and the World Around Us Chapter - 11: Jump Through Windows Chapter - 12: The Special Resilience of Habit Chapter - 13: Contexts of Addiction Chapter - 14: Happy with Habit Chapter - 15: You Are Not Alone Section - i: Epilogue Section - ii: How to Stop Looking at Your Phone So Often Section - iii: Notes Section - iii: Bibliography Acknowledgements - iv: Acknowledgements Index - v: Index
