Ethan Kross, PhD, is one of the world’ s leading experts on controlling the conscious mind. An award-winning professor in the University of Michigan’ s top ranked Psychology Department and its Ross School of Business, he is the director of the Emotion & Self Control Laboratory. He has participated in policy discussion at the White House, and has been interviewed about his work on CBS Evening News, Good Morning America, and NPR’ s Morning Edition. His pioneering research has been featured in The New York Times, The New Yorker, The Wall Street Journal, USA Today, New England Journal of Medicine and Science.