The Simpsons

The Simpsons: A Cultural History provides a fascinating look at this acclaimed animated television series. It recounts the birth of the show, discusses its remarkable merchandising success, and examines the show's popularity as the longest running episodic program in TV history.

Acknowledgments
Introduction: Yellow Planet
PART I: FROM COUNTER CULTURE TO COUCH CULTURE
Chapter 1: "So, We Meet Again, Mad Magazine": Bart Simpson's Comics Ancestors
Chapter 2: Three Men and a Cartoon Show: The Birth of The Simpsons
Chapter 3: The Simpsons' Road to Success
PART II: SPRINGFIELD ON THE MAP
Chapter 4: At Home at 742 Evergreen Terrace
Chapter 5: A Town Called Springfield
Chapter 6: Pop Culture Institution
PART III: SIMPSONIZED
Chapter 7: The Renaissance of Animation
Chapter 8: Merchandising The Simpsons
Chapter 9: The Simpsons in Remix Culture
Conclusion: The Future of The Simpsons
Appendix: 30 Years of Simpsons-30 Landmark Episodes
Notes
Bibliography
Index
About the Author