Baby Name Envy

Choosing your baby's name is a Big Life Decision, and can feel utterly overwhelming. Enter SJ Strum, the UK's leading Baby Name Expert, who is here to help you find the perfect name for your baby and family - one that won't immediately get VETO'd by your loved ones!

Preparing for a baby is tiring enough, let alone when you're trying to read through a list of 1000 baby names that don't feel right to you. Baby Name Envy offers you a completely different way. Through unique lists, divided into Themes and Trends such as Nature, Meanings and Passions, you are invited to dive into the 'why did you pick that name?' question in a way that no other baby names book has done before. You have to love your baby's name, of course, but more than that - it should mean something.

Featuring intuitive guides, interactive elements and quizzes that explore all the things that make you, you - your likes and dislikes, heritage and history - you will find a name that truly complements your wider family identity.

Are you a Stand Out and Shine namer - you love names that are unique and no one else has thought of using. Or are you Timelessly Tasteful - you prefer a name that feels traditional or nostalgic. You will learn your distinct naming style, and find clarity in the types of names that shine for you.

Through Journal Prompts and Interactive Quiz sections, Baby Name Envy is your guided flow of name ideas, one you can revisit with your little one as a keepsake; that will forever remind them of when they were growing and much loved in anticipation.