The Gutenberg Parenthesis

PROSE AWARDS MEDIA AND CULTURAL STUDIES FINALIST 2024The Gutenberg Parenthesis traces the epoch of print from its fateful beginnings to our digital present - and draws out lessons for the age to come. The age of print is a grand exception in history. For five centuries it fostered what some call print culture - a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass - mass media, mass market, mass culture, mass politics, and so on - that came to dominate the public sphere. What can we glean from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today's debates over communication, authorship, and ownership, Jarvis' exploration of print on a grand scale is also a complex, compelling history of technology and power.

Part I. THE GUTENBERG PARENTHESIS 1. The Parenthesis 2. Print's Presumptions3. Trepidation Part II. INSIDE THE PARENTHESIS 4. What Came Before5. How to Print6. Gutenberg7. After the Bible 8. Print Spreads 9. The Troubles 10. Creation with Print 11. The Birth of the Newspaper12. Print Evolves: Until 180013. Aesthetics of Print14. Steam and the Mechanization of Print15. Electricity and the Industrialization of Media16. The Meaning of It All Part III. LEAVING THE PARENTHESIS 17. Conversation vs. Content18. Death to the Mass 19. Creativity and Control 20. Institutional Revolutions Afterword: And What of the Book? AcknowledgementsNotesBibliographyIndexColophon