The Ritual Effect

Michael Norton  is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of  The Ritual Effect  and the coauthor— with Elizabeth Dunn— of  Happy Money: The Science of Happier Spending. In 2012, he was selected by  Wired  magazine as one of “ 50 People Who Will Change the World. ” His TEDx talk,   How to Buy Happiness, has been viewed nearly 4. 5 million times. He is a frequent contributor to such publications as  The  Wall Street Journal,   The  New York Times, and  Scientific American, and has made numerous television, radio, and podcast appearances.