Sowmy VJ, has developed the concept of learning from nature and the markets, the two best teachers in life. We can never try to change them, but they give us immense learning if we observe carefully. This concept, when applied to businesses, leads to a triangular relationship between financial, social and environmental sustainability, which is how businesses thrive. The lens that Sowmy took, to understand businesses, that operate as part of markets, and the nature that we all depend on, is market adoption, by the younger generations. Between ages 16 and 30, we make various decisions, on education, work, home, life, relationships, hobbies and investing, which define, our path for the rest of our lives, and for our families. How can we make conscious choices to enrich our future? How can we sense the trends in the markets, to learn from it, and grow our future? Should we all follow the same path? Should all our paths combine towards a goal? The answers to these questions can vary from person to person, but investing our time, effort, and money in our own future, is the fulfilling purpose. If you are like me, you were not born with privilege. So learning, education, work, and investing are the true levellers, and uplifters for us. If so, here you are. Start your journey with me.