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Eco-economics II

Investing in a Youthful Sustainable Market

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Emerging Markets: Shaping Tomorrow, Today

In a world rapidly shifting towards digitalisation and sustainability, how do we find the most promising investment avenues? Exploring the unique dynamics of a youthful global market, this book offers profound insights into the financial future shaped by a tech-savvy, environmentally conscious generation.

Eco-economics II: Investing in a Youthful Sustainable Market delves into the intricacies of understanding today's emerging markets driven by a young populace. These digital natives are not just consumers but influencers and innovators redefining traditional industries.

Discover the potential of the sustainability mindset that prioritises ecological balance alongside growth. Learn why experience is fast becoming more valued than ownership and how global connectivity is reshaping economic landscapes. The book expertly navigates you through the aspirations gap, showing how businesses can align with youthful ambitions to create impactful market offerings.

Dive into the evolving realms of real estate, transportation, and food revolution as driven by the new generation. Uncover why disruptors like Octopus Energy are pivotal in today's markets and how free-market principles are increasingly consumer-centric. Through engaging case studies, you will see the paramount role of product innovation in crossing policy hurdles and meeting emerging needs.

With a detailed look at the digital economy and tech-enabled opportunities, the book reveals the power of start-ups and youth entrepreneurship in shaping future investment landscapes. Alongside, understand the social and ethical dimensions of investing and how big data is instrumental in comprehending youth markets. Insightful chapters highlight the roles of governments and NGOs in navigating demographic shifts and future scenarios.

Whether you're an investor, entrepreneur, or policy-maker, this compelling read equips you with strategies to harness the untapped potential of the global youth market. Prepare to embrace the future with well-informed confidence and strategic foresight.

Produktdetails

Erscheinungsdatum
01. Februar 2025
Sprache
englisch
Seitenanzahl
134
Autor/Autorin
Sowmy Vj
Verlag/Hersteller
Produktart
kartoniert
Gewicht
300 g
Größe (L/B/H)
229/152/9 mm
ISBN
9781068674129

Portrait

Sowmy Vj

Sowmy VJ, has developed the concept of learning from nature and the markets, the two best teachers in life. We can never try to change them, but they give us immense learning if we observe carefully. This concept, when applied to businesses, leads to a triangular relationship between financial, social and environmental sustainability, which is how businesses thrive. The lens that Sowmy took, to understand businesses, that operate as part of markets, and the nature that we all depend on, is market adoption, by the younger generations. Between ages 16 and 30, we make various decisions, on education, work, home, life, relationships, hobbies and investing, which define, our path for the rest of our lives, and for our families. How can we make conscious choices to enrich our future? How can we sense the trends in the markets, to learn from it, and grow our future? Should we all follow the same path? Should all our paths combine towards a goal? The answers to these questions can vary from person to person, but investing our time, effort, and money in our own future, is the fulfilling purpose. If you are like me, you were not born with privilege. So learning, education, work, and investing are the true levellers, and uplifters for us. If so, here you are. Start your journey with me.

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