The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
Inhaltsverzeichnis
Contents
Part 1 The context of public relations
- What is public relations?
Sarah Roberts Bowman
- Public relations and communications
Sarah Roberts-Bowman
- Public relations, politics and the media
Sarah Roberts-Bowman and Gloria Walker
- Public relations and management
Anne Gregory
- Ethics, professionalism and regulation
Alison Theaker
Part 2 Strategic public relations
- Public relations and corporate communication
Sarah Roberts-Bowman and Gloria Walker
- Public relations and corporate identity
Emma Wood
- Risk, issues and crisis management
Heather Yaxley
- Public relations and corporate social responsibility
Antonio Marques Mendes
- Measurement and evaluation
Mairead McCoy
- Public relations and globalisation
Averill Gordon
Part 3 Stakeholder public relations
- Media relations in the social media age
Philip Young
- Internal communications
Liam Fitzpatrick
- Financial communications
Annette Spencer
- Public sector public relations
Susan Kinnear
- Consumer public relations
Michael Frohlich
- Business to business public relations
Loretta Milan
- Public relations and engagement in the not for profit sector
Alan Anstead
- Using new technology effectively in public relations
Heather Yaxley
- Activism and public relations
Philip Young
Part 4 Shaping the future
- Future challenges for public relations
Alison Theaker
