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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.
Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.
A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
Produktdetails
Erscheinungsdatum
03. Mai 2011
Sprache
englisch
Auflage
2. Auflage
Ausgabe
Neuauflage
Seitenanzahl
256
Dateigröße
0,58 MB
Autor/Autorin
Matt Haig
Verlag/Hersteller
Originalsprache
englisch
Kopierschutz
mit Adobe-DRM-Kopierschutz
Family Sharing
Ja
Produktart
EBOOK
Dateiformat
EPUB
ISBN
9780749463007
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Pressestimmen
"A fascinating and witty compendium." - Pittsburgh Post-Gazette
From Amazon reviewers:
."..worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read..."Brand Failures" is a good read with valuable information." -Thomas Duff
."..a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave
From Amazon reviewers:
."..worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read..."Brand Failures" is a good read with valuable information." -Thomas Duff
."..a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave
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